Relationships Essay Example | Topics and Well Written Essays - 1500 words

Relationships - Essay Example Whole of her life she had to burn in the desire to unite with her lover and also had to see her lover with someone else .This pain was killing her inside, but she found no way to express her despair and distress to anyone and kept everything to herself. Celie on other hand is a black woman, who had to undergo sexual assault from the hands of her step father and feel dejected and exploited at her own home. Moreover, she had lost her children from her step- father and had to undergo the agony of a mother who lost her children .She was then married to a man called Albert who also disrespectful towards her and abused her greatly which left a black mark on her mental and physical health. She felt being victimized by men in all phases of her young life and wanted to escape from this traumatizing environment. How are Tita and Celie are different? Tita is naive and loving Mexican girl who is submissive and head over heels in love with her neighbor. All she wanted in her life was the love of her lover but was finding her mother as an obstacle to possess him. Tita is a delicate woman and had no expression of feminine strength and endurance to suffer all the pain and agony she was going through because of her lost love. She has her charms but she is not able to do anything because of the restriction she faced from her mother. She has been asked to serve her mother till death and forbidden from marrying her lover. She is very romantic and creative but loses her identity because of her arrogant and self – centered mother. Tita achieves the union with her lover very late in her life and also loses him the very day they became physically close. Celie is a black woman who has not seen the happier side of life, since her childhood. She actually does not have any self confidence or self – identity. She was subject to oppression from men since her childhood and also had to bear children from sexual assault. She lost trust in herself and had no hope in life and the o nly relief she had the love she had for God. She also got married to a man she never loved and had to be a victim of abuse and assault from him too. Through all these bad experience she lost her self confidence and her sexuality and felt that she had no dreams and hopes from life. But later with the help of her friend, she realizes that she had lot more strength and will power left in her to bring back positive changes in her life. She molds herself to be independent business women and regain the power as well established black women that most of women desired for. Elements Tita and Celie needed to be Stronger Tita is a young woman who has no moral or emotional support from anyone in her family or outside. She should have fought with her mother to acquire her lover as her mother was being cruel and ignorant to her. She should have developed some courage to speak for herself and obtain what she wanted most in her life. Being naive and innocent is not a bad quality but being suppresse d and exploited is also not a quality worth praising. A woman should be strong and determined enough to explore her desires and choices in life and standby it at any cost. Tita’s mother was threatening her and black mailing and if she would have been strong willed she could have achieved her lover whom she loved passionately and

Costa Coffee Essay Example | Topics and Well Written Essays - 2500 words

Costa Coffee - Essay Example This is to ensure it will acquire brand recognition as a true global brand like giant Starbucks but at the same time maintain its brand essence in a highly-competitive premium coffee market that no longer relies on price or differentiation as key success factors. Key industry drivers like the 4 Ms are briefly mentioned in relation to the coffee industry. Management theories and models like the Boston Consulting Group’s market matrix, Gap-needs Analysis and Ansoff’s product-market model are utilized to illustrate some of the key concepts in strategy analysis and formulation. Based on the last model by Ansoff, market development, product development and increased market penetration were thought to be viable alternatives. However, a closer analysis would reveal a branding strategy is the most suitable for a brand like Costa Coffee that is situated in a mature market dominated by only a few big players. This is because a brand is not only a functional concept but also an em otional one with regards to coffee drinkers, who not just drink it but to experience the ambiance as a symbol of affluence, social identity and new lifestyle patterns (Elliott & Percy, 2007:25). There are three coffee house chains competing for preeminence in London and all over the United Kingdom and these are Starbucks, Caffà © Nero and Costa Coffee. There is a smaller Coffee Republic and there are other coffee houses which are not part of a franchise (Edward, Cortinovis, Eggleton, Lee & Hermitage, 2007:110). After several years of very fast growth, the so-called premium coffee market is now in its mature stages. This means new sources of revenue growth has to be found before market share stagnates. A company has to be proactive rather than reactive and there are three possible sources of growth assuming it is alert enough: new opportunities presented by the changing external environment, develop a new strategy by monitoring emerging trends and how